What We Did
Brand Name – VENUS Skin Care
Competitive Analysis
Creative Custom Logo Design
Brand Identity Design
Communication Design
Ongoing Brand Building Support
Project background:
Dermatology Industry in Coimbatore has been so far stuck
between cosmetic & clinical centers - none of those were offering a
holistic solution. So, Poogle media set out to change the category by building
a sophisticated brand logo design that truly understands dermatology & sits
between clinical & cosmetic aesthetics. Venus Skin Clinic logo design was custom
crafted that is bold, but not intimidating; colorful, yet pleasing. The V symbol
was constructed in Golden Ratio to make the brand identity symmetrical (akin to
cosmetic dermatology) Design of visual elements, brand color palette and brand
typography styles to consistently communicate the desired look and feel for the
clinic. The visual style of the text is flowing and continuous to match with
the brand icon. Visual Identity System brought the brand to life across touch
points - right from signage system to the stationery. The brand successfully
launched its first clinic in Coimbatore, India and a has started earning good
client base. Visual Brand Identity Design
was designed to give the skin clinic’s branding a feeling of freshness,
rejuvenating and luxurious.